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© Paul Hill Manshed


250 million Pound have been invested in Telford town centre in United Kingdom, with the intention of developing a dynamic, lively and sustainable urban district for residents, business people and visitors. Wienerberger clay pavers have helped create a whole new urban environment in Southwater.

The first phase of Telford´s ground-breaking Southwater development project has been completed. The unveiling of the modern gold-clad Telford & Wrekin Council Building signalled the start of the 250 million Pound investment project. It is situated on a green belt site on the waterfront. The careful selection of building materials was of paramount importance to the design.

© Paul Hill Manshed
© Paul Hill Manshed

Symbolic connection

There was a clear requirement for the paving specified by the client to provide Southwater One with a physical and symbolic link between the bold, modern external appearance of the development and its natural surroundings. The Sienna (Hague Cream) clay pavers by Wienerberger exactly address that specification because the warm, sandy shades blend in with the surrounding natural landscape. In addition, the use of Wienerberger’s Mastiek and Auraton pavers, which are distinguished by their clean grey finishes, created a crisp waterfront patina.

© Paul Hill Manshed

For a functioning retail landscape

The finished development is intended to create an exciting commercial space, while simultaneously radiating a sense of tranquillity and solidity. The use of clay paving has helped to realise this objective, with the natural durability of pavers addressing the desired sturdiness, while the laying pattern and colouration contribute to the serenity. With both the rigid stretcher pattern and the more sporadic herringbone technique being employed, the retail landscape benefits from both consistency and variety. Ultimately, the project’s architectural ambition promises to provide a high functioning retail landscape from which Telford can develop its business, retail, commerce, and public facilities.

Keith Barker, Managing Director at Wienerberger UK, commented: “This was a scheme that required a great deal of considerations, from material performance and integration with the local environment, right down to the smallest design specification – but it’s that sort of attention to detail that defined the quality of this project, and made it something that we were so very keen to contribute to.”

© Paul Hill Manshed
  • Project name
    Redesign of the retail landscape in Telford, United Kingdom
  • Architect
    Morgan Sindall
  • Client
    Telford und Wrekin
  • Used products

    Penter Sienna, Auraton and Mastriek

  • Year of completion
Penter Sienna, Autraton, Mastriek


Penter Sienna, Auraton and Mastriek