Principles of sustainable product management
The creation of a lasting value for our customers and the society is a central principle of product development at Wienerberger. For us, sustainability consists of a product’s service life, as well as of its impact on the environment during every step of its lifecycle: production, transport, installation, use, and disposal or recycling.
Through supplying our customers with durable and innovative ceramic building materials, our products take an integral part of many sustainable building concepts all around the world. They guarantee a high quality of life, make an active contribution to the fight against climate change, and fulfil the demands of increasing urbanization.
Longevity is an important parameter of the sustainability of a construction material, because the longer the service life, the fewer resources need to be utilized for repair and new construction, and the smaller is the impact of the material on the environment. Over the entire lifetime, the impact on the environment stemming from the production process of clay materials is very low. Our products have a very long service life; there are numerous examples of buildings constructed with clay materials, which have easily lasted for over 150 years.
Research and development
Research and development play a key role in our company. At Wienerberger, R&D is managed centrally, but most of the results achieved are implemented locally. We operate five research centers all over Europe, each of them specializing in a different product group. All research is done with sustainability in mind. The FEM (Finite Element Method) is used in order to optimize production costs, especially in the roof sector.