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Female jogger relaxing on the waterfront in urban environment

Living in the city

Clay buildings provide a feeling at home atmosphere in an urban environment.

By the year 2050, according to the UN “World Urbanization Prospects” report 66% of the world population will live in cities. Even today worldwide more people are living in cities than in rural areas, making the growth of our existing cities inevitable, but also creating high pressure on providing affordable quality housing. While creating cities for people, urban design, energy efficiency, sustainable growth and climate factors, including decreasing the urban heat island effect, are key aspects.

Contemporary urban development is in a state of constant change, but throughout time, facing bricks and roof tiles enjoy universal acceptance, because they have been familiar building materials for centuries and continue to play an important role in today’s architecture. Clay building materials are functional, durable and aesthetic.

white and grey brick facade apartment building street view Building Public Housing
© Julien Lanoo

New forms of living evolve due to worldwide sociodemographic changes. The number of single-person households increases and multigenerational living, flexible workspaces and changing mobility patterns need to be considered while thinking of new forms of living.

Bricks, roof tiles and ceramic façade panels offer manifold possibilities to be implemented in the new living trends: co-working spaces, car-sharing concepts, e-car charging station and apartments with private and shared rooms.

Besides challenges, the growth of our cities, entails new opportunities – not only for modern architecture, but also for a conscious building material choice. Wienerberger is facing those challenges with high-quality products, sustainable concepts and inspiring design ideas: creating places made from clay to feel at home in an urban environment.

Wienerberger Urban - Facade cladding apartment building